Accept Responsibility - Cinema, Print, Web

PSA campaign for Pernod Ricard

CONSUMER INSIGHT:
99% of DUIs happen because the driver is in denial about how intoxicated he / she really is.

THE EXECUTION:
With Pernod Ricard as an alcohol distributor the brief asked to urge people to consume alcohol responsibly. 


HIGHLIGHT:
This campaign won the pitch against 5 other major agencies and was run in the US, the UK and France.
Drunk Driving - Cinema
Underage Drinking - Cinema
Binge Drinking - Cinema
Drunk Driving - Print
Underage Drinking - Print
Binge Drinking - Print
Drunk Driving - Print
Underage Drinking - Print
Binge Drinking - Print
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Accept Responsibility - Wheel of Excuses
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