Dummies Books - Out of Home

(Spec) print campaign for the dummies series of books.

Objective:
Create a campaign that elevates the dummy brand of self help books.

Key Insight:
We all have our strengths and weaknesses.

Strategy Statement:
Taking visual cues from the iconic book covers, I created a graphic campaign that elevates the dummy books by proving that you don't have to be a dummy to need a dummy book.
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