TARGET DEMOGRAPHIC:
MAC offers products at affordable prices for all ages, sexes, races and socioeconomic groups. Because of their price point and their standing in the LGBT community I have positioned their target demographic as working individuals both male and female between the ages of 18 and 50 with varied interests and some disposable income.
MAC offers products at affordable prices for all ages, sexes, races and socioeconomic groups. Because of their price point and their standing in the LGBT community I have positioned their target demographic as working individuals both male and female between the ages of 18 and 50 with varied interests and some disposable income.
INTERVIEW SUMMARY
One user found the site confusing / over whelming because there were too many choices. Would have preferred a survey that helped her through a process of elimination, to pick the best product for her skin.
One user found the site confusing / over whelming because there were too many choices. Would have preferred a survey that helped her through a process of elimination, to pick the best product for her skin.
The site is not geared to first time users who are not familiar with their products.
Too many clicks to get to the product details.
Not completely satisfied with the navigation of the site that has all of the product information buried.
Liked the graphic bread crumbs afforded by the vertical design of the navigation.
Likes features like the foundation finder but thinks they are also buried in the site.
Would like it to be closely associated to the product.
Would like to see accompanied / associated products on the product detail page.
Shopping bag is in an unusual place therefore hard to find.
Needed the products to have a little more information to help inform the user’s purchase.
Users didn’t always find what they expected to find when clicking into a category.