To help promote the redesign and relaunch of its Dear America book series. Scholastic tasked FLY with transforming the brand's web presence into a space that transported the viewer back into the life of the character.

We created a site that was both engaging and scaleable, entertaining and educational.

Using the diaries of the characters as inspiration, we created a series of scrapbooks (one per girl) each one containing games, and collectables from each character as well as historically relevant photos and data from the time period.

The success of the initial 4 scrapbooks led to the creation of 8 more books.
Home Page
Scrapbook Page
Piper's Scrapbook
Margaret's Scrapbook
Mem's Scrapbook
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