Objective:
Create a campaign that elevates the dummy brand of self help books.
Key Insight:
We all have our strengths and weaknesses.
Strategy Statement:
Taking visual cues from the iconic book covers, I created a graphic campaign that elevates the dummy books by proving that you don't have to be a dummy to need a dummy book.
Create a campaign that elevates the dummy brand of self help books.
Key Insight:
We all have our strengths and weaknesses.
Strategy Statement:
Taking visual cues from the iconic book covers, I created a graphic campaign that elevates the dummy books by proving that you don't have to be a dummy to need a dummy book.
